Manufacturer discount

i purchased this thinking I could apply a discount to specific manufacturers. However, I thought it would be able to show that discount in the store itself before adding to the cart. Is it possible for this to control the discounted price in the store so that it shows up on product pages?

Thanks.

AwoCoupon is not a discount component, it is a coupon component. You can create coupons that would apply to specific manufacturers, but this would not be displayed when shopping. You would need a discount component (or custom code) to do something like this.