“Buy X Get Y” coupons are here!
The latest feature of AwoCoupon Pro (for Virtuemart, redSHOP, and Hikashop) has been unveiled – Buy X Get Y has been added to the long list of fantastic features that AwoCoupon Pro offers.
A whole new set of marketing campaigns is now possible. I have picked three of the new top sales promotions which are, in my opinion, both effective and popular by customers and which you may want to try. These powerful sales techniques include:
- Buy One Get One Free
- 3 for 2
- Buy One Get One 50% Off
Buy One Get One Free
Very famous Buy 1 Get 1 Free promotion, known in the marketing industry as BOGOF, is thought of as one of the most effective forms of special offers. Customers are attracted to almost anything that says “free”, therefore the least you achieve is to get the very important customer attention, which is the first step to making a sale. You can use this promotion in different ways, i.e.:
- Cross-selling (of complimentary (& new) product)
- Getting rid of old stock
- Boosting the sales volume (instead of using “half price” coupon campaign)
Three for Two
Another frequently used marketing campaign 3 for 2 (meaning Buy Any Three for the price of Two) can be easily created. The most common is to give the cheapest product free; however AwoCoupon Pro gives you more options. You can choose to give away the most expensive of the three products (believe it or not some shops do that and it works like a charm, really good if you run the campaign for products of similar prices), or you can set the coupon to the first found match which depends on the order in which the products where put in the basket. This promotion works best for product categories and/or manufacturers on mix’n’match bases. Customers are more likely to choose 3 different products rather than 3 of the same.
Buy One Get One 50% Off
Largely practiced is also Buy 1 Get Second 1 Half Price/ Buy 1 Get 1 50% Off promotional offer. Not as compelling as Buy 1 Get 1 Free, however still very popular and effective. Customers’ interest needs to be focused on the half price piece of the promotion to make the campaign even more successful. This offer can be equally prominent using specific product or categories. Yet again, if the products have different pricing, you can choose how the discount is going to be applied, i.e. cheapest product is discounted.
Take the Buy X Get Y coupons even further
It is really easy to create these promotions, and what more, you can enhance them further with extra settings including:
- minimum spend limit for the shopping basket
- number of uses (per customer or in total)
- start date & end date
- amount discount (as oppose to percentage discount)
- maximum discount quantity - number of products in the basket the promotion will work for (This is very helpful if your stock is limited and you want a larger number of your customers to take advantage of your incredible offer, or if you are running Buy 1 Get 2 Free promotion and you want to cap the quantity per order.)
Sounds impressive, doesn’t it? Easy to set up Buy X Get Y coupons for Virtuemart, redSHOP, and HIkashop are at your finger tips. Go on, increase your sales with buy one get one free, 3 for 2 and a lot more!
If you would like help with how to set up these promotional coupons please take a look at our guide on How to use the Buy X Get Y feature of AwoCoupon Pro.